Resume

Ethos Marketing

[ Content Marketing Specialist ]
Jan 2016 – Present

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3BL Media Group

[ Director of Social Media & Engagement ]
May 2014 – Dec 2015

3BL Media   CSRwire   Justmeans   SocialEarth  Ethical Performance

Bringing social media as a key player to strengthen corporate social responsibility (CSR) and sustainability communications amongst thought leaders, policy makers, academics and other influencers interested in related content. Duties include project management with various internal and external teams, supporting five brands with 30+ social properties, productization development and supporting sales and client services. Clients include Fortune 100’s and 500’s, leading non-profits, major brands and stock exchanges. Success include:

  • Building comprehensive social media strategy with quarterly reviews
  • Support company growth through three acquisitions, two of which were non-U.S. based
  • Development of intense social media project plans, including in-depth map for Twitter-based events
  • Improvement of audience engagement and growth from less than 5-percent to more than 20-percent, organically
  • Positive recognition from RoundPeg’s blog (B-corp agency) for leading role in #HerDay2015 Twitter series
  • Standardization and improvement of analytics for internal and external use

Kemp Goldberg Partners (now Industrium)

[ Community Marketing & SEO Specialist ]
August 2011 – May 2014

Kemp Goldberg Partners     Industrium

Brought the agency from zero to 60 in social media as the Community Marketing Specialist while supporting the Interactive Team as the SEO Specialist. Duties included conducting social media audits, strategic planning, reporting on monthly goals and metrics, and providing analysis of social data. These tasks supported various clients and their profiles along with maintaining the agency’s presence. Client industries include transportation/logistics, restaurants, craft beer, non-profits, publishers, energy and more. Success included:

  • Developing the agency’s social media process and refinement of services offered
  • Earning an 11.9-percent social media recruitment rate for new hires, compared to the less-than one-percent hire from traditional media sources
  • Positive recognition from Top Rank Blog for a Fortune 500 company on Twitter
  • Pitching social media stories to local news which included one evening news segment on students using social media responsible and a segment on using social media (Pinterest) to plan events at home (Super Bowl)
  • Re-branding of blog that resulted in 225-percent increase in guest bloggers and 35% increase in new visitors
  • Creating a six-member team from various agency departments to support an integrative approach

Girl in the Orange Coat

[ Owner ]
January 2010 – December 2012

Sole proprietor venture to explore Internet marketing with a focus in social media, blogging, website maintenance and email marketing. Exploration included design and development of small websites, marketing trends and implementation of strategic use of social media platforms for small businesses. Clients included a dental practice, personal trainer, real estate company, furniture maker, hospitality management company and a wholesale perennial supplier. Accomplishments included:

  • Applying technical skills to assess client’s needs for websites or marketing campaigns.
  • Creating and maintaining websites in various website platforms
  • Having a client published in Constant Contact’s Engagement Marketing
  • Becoming a Constant Contact Authorized Local Expert

Artascope Studios

[ Intern, Teaching Artist, Manager ]
September 2003 – February 2010

Artascope Studios

Began as an intern while completing undergraduate study to assist with production and design. Left the state of Maine upon graduation in 2004 and remained a teaching Artist and off-site email campaign manager. Upon returning to Maine, in 2006, began as the first manager of a quickly growing facility to head strategic and marketing objectives.

  • Oversaw operations of the facility and supervised a volunteer staff of 15 people
  • Managed customer relationships with workshops, retail shop, and artists
  • Used technical skills to maintain, grow and develop multiple websites
  • Implemented email communications and social media marketing campaigns
  • Partnered with an advisory team to implement an inventory and financial system
  • Maintained a full, advance placement schedule for multiple workshop styles
  • Participated in entrepreneurial growth programs with the owner including E-Myth and Top Gun Program at Maine Center for Entrepreneurial Development (MCED)

 

Education

Full Sail University

[ Master of Science, Internet Marketing ]
2010 – 2011

Full Sail University

Completed Masters of Science in Internet Marketing from Full Sail University Online while being awarded Course Director Awards in New Media Marketing and Analysis and Business Storytelling and Brand Development. Recognized by peers and instructors and awarded Academic Achievement Award for the class.

Maine College of Art

[ Bachelor of Fine Arts, Photography ]
2001 – 2004

Maine College of Art

Earned a Bachelor of Fine Art in Photography with High Honors from the Maine College of Art in Portland, Maine. Studies focused on documentary photography with an interest in education; working with families of home-schooled and special needs children.

Public Speaking

Skills

Workamajig Strategic Planning Event Planning
MS Office Suite Brand Identity Online Reputation
Email Marketing Websites (CSS, HTML, WP) Search Engine Optimization
Social Networking Salesforce Paid Social Media
Radian6/Hootsuite/Sprout Blogging Data Analytics
Project Management Adobe Creative Suite Google Analytics