Resume

SKM Consulting

[ Consultant ]
Jan 2021 – present

Ethos Marketing

[ Content Marketing Specialist ]
Jan 2016 – Feb 2021

Working closely across agency disciplines – account services, public relations, digital marketing, and creative – to support client and agency needs with social media strategy and execution, content planning and development, and digital and email marketing. Successes to date include:

  • Refining email marketing strategies for clients with best practices and brand consistency
  • Mapping email automation to improve lead nurturing practices
  • Creating budget-conscious strategies to meet client needs
  • Developing LIVE video program to connect clients to key audiences
  • Creating and executing client content strategies that align with overall marketing goals
  • Working to establish and improve agency influencer marketing programs
  • Working to establish agency as an expert in behavior change marketing

3BL Media Group

[ Director of Social Media & Engagement ]
May 2014 – Dec 2015

Developed social media as a pivotal player to strengthen corporate social responsibility and sustainability communications amongst thought leaders, policymakers, academics, and KOLs. Duties included project management with various internal and external teams, supporting five brands with 30+ social properties, productization development, and supporting sales and client services. Successes included:

  • Standardized and improved analytics for internal and external use
  • Built comprehensive social media strategies with quarterly reviews
  • Supported company growth through three acquisitions, two of which were non-U.S. based
  • Worked directly with clients to support their distribution efforts via social media
  • Developed new services offerings based on client needs and feedback
  • Refined segmentation of online audiences to better reach key decision-makers
  • Developed detailed social media project plans, including an in-depth map for social media-based events
  • Created process workflows to track client content through various online activities and performances

Kemp Goldberg Partners

[ Community Marketing & SEO Specialist ]
August 2011 – May 2014

Brought the agency from zero to 60 in social media as the Community Marketing Specialist while supporting the Interactive Team as the SEO Specialist. Duties included growing and developing the social media team, conducting social media audits, strategic planning, reporting on monthly goals and metrics, and providing analysis of social data. These tasks supported various clients and their profiles, along with maintaining the agency’s presence. Successes included:

  • Developed the agency’s social media process and refinement of services offered
  • Positively recognized by Top Rank Blog for a Fortune 500 company on Twitter
  • Pitched social media stories to local news which included an evening news segment on students using social media responsibly
  • Re-brand of client blog that increased guest bloggers and new visitors
  • Created a six-member team from various agency departments to support an integrative approach to social media

Girl in the Orange Coat

[ Owner ]
January 2010 – December 2012

Sole proprietor venture to explore Internet marketing with a focus in social media, blogging, website maintenance and email marketing. Exploration included design and development of small websites, marketing trends and implementation of strategic use of social media platforms for small businesses. Clients included a dental practice, personal trainer, real estate company, furniture maker, hospitality management company and a wholesale perennial supplier. Accomplishments included:

  • Applying technical skills to assess client’s needs for websites or marketing campaigns.
  • Creating and maintaining websites in various website platforms
  • Having a client published in Constant Contact’s Engagement Marketing
  • Becoming a Constant Contact Authorized Local Expert

Education

Full Sail University

[ Master of Science, Internet Marketing ]
2010 – 2011

Master of Science in Internet Marketing from Full Sail University, online. Awarded Course Director Awards in New Media Marketing and Analysis and Business Storytelling and Brand Development. Recognized by peers and instructors and awarded the Academic Achievement Award for the class.

Maine College of Art

[ Bachelor of Fine Arts, Photography ]
2001 – 2004

Bachelor of Fine Art in Photography with High Honors from the Maine College of Art in Portland, Maine. Studies focused on documentary photography with interest in education, working with families of home-schooled and special needs children.

Skills

MS Office Suite Strategic Planning CSS, HTML, WordPress
Adobe Creative Suite Project Management Inbound Marketing/Tools
Google Drive & Apps Public Speaking Email Marketing/Tools
SharpSpring/Hubspot Content Development/Production Search Engine Optimization
Sprout Social/Hootsuite/Falcon.io Social Media Marketing/Advertising Cision/Meltwater
Salesforce/CRM Influencer Marketing Analytics

Public Speaking

  • Maine Association of Nonprofits
    • A Nonprofit’s Guide to Social Media; An Email Marketing Case Study with the Animal Refuge League of Greater Portland, October 2019
    • A Nonprofit’s Guide to Social Media, October 2018
  • Society of Nutrition Education and Behavior (SNEB)
    • The Role of Social Media in Policy, Systems, and Environmental Change, July 2019
    • Using Social Media to Engage Low Income Moms, July 2018
  • Social Media Breakfast Maine
    • Analytics 101, July 2016
    • SEO & Google Analytics, Sept 2014
  • PYXERA Global Webcast: 4 Steps to Smarter Social Media, June 2015
  • Falmouth High School, Senior Program: Brand ME, 2013-14
  • WGME, Evening News, Falmouth High School: Students and Social Media, Spring 2014
  • WCSH6: 207: Pinterest Ideas for Your Super Bowl Party, January 2014

Volunteer Work

Animal Refuge League of Greater Portland

[ Kennel Team ]
November 2015 – Present

Putting my love of animals to good use, I began as Rest and Relaxation volunteer with the kennel team at the Animal Refuge League of Greater Portland (ARLGP). I have since made volunteering at the ARLGP a crucial part of my week. Volunteering roles include transport support, evening closer, event helper, foster home, and more. Most recently, I participated in the inaugural 2019 Shelter Sleep-In with 16 individuals that raised over $40K, 156% above goal, to support the shelter’s life-saving mission. I was thrilled to receive the 2019 Down and Dirty volunteer award by staff.