Top Hashtags to Use for CSR & Sustainability Communication Pros

Full post available on 3BL Media

Not entirely sure what a hashtag is or how and why you should be using them in your tweets? Check out this blog post: The How’s and Why’s of Using Hashtags on Twitter. Once you have the basic understanding of hashtags down, it’s time to gwork towards selecting and using the best hashtags for your tweets.

Hashtag Success

Recommending hashtags is a task that ranges from simple to nearly impossible, but here are a few things to consider first:

  • What’s the main topic or idea of the tweet’s content?
  • What hashtags are being used in other tweets about similar content?
  • Is this tweet supporting an event or concurrent conversation already using a hashtag?

Image Source: Ning.com

Read More

The Evolution of Google+ Continues

Full post available on 3BL Media

Over four years ago, I anxiously awaited my invite to Google+. As the invites spread across my office like wildfire, I stared at my computer screen, disappointed. That disappointment remained with underlying hints of hope, a flurry of activity here and there but NOTHING to inspire me to become a G+ power user. The transition of Google+ was filled with strong-armed tactics, forcing users to create a G+ account in order to access other Google features. Note: Social media is my profession and I ended up with four personal accounts. FOUR.

Google+

Like many others, I did my best to oblige — as reluctant as I was. After all, this is Google; master of search and analytics. Having an awesome Google+ page for an organization was supposed to improve search results. Awesome. Keeping up with algorithm changes with Google has become nearly impossible but integrations with G+ felt totally doable. Too bad Google+ failed at valuable analytics and the content of the G+ Pages appears to do little or nothing for improving search results (Note: Many localized businesses/organizations saw improvement but not much impact for national or global names).

 

Image Source: Wired.com

 

Read More

The How’s and Why’s of Using Hashtags on Twitter

Full post available on 3BL Media

hashtag

Hopefully there is someone on your team in charge of writing tweets to talk about your organization’s corporate social responsibility efforts. Ideally, this person also is well aware of hashtags and this post will give them a few ideas to keep striving for the perfect tweet. I stress the word striving here because social media is like a living creature, just when you think you have it figured out, it changes on you and adjustments will need to be made. If hashtags are still a foreign concept, this post will help with the translation.

Many communication pros still struggle with the hashtag or, rather, that “#” sign followed by a word or combination of words. The original intent of the hashtag was a way for users to categorize tweets. At a high-level, this is still the case, but hashtags have become far more powerful that anyone, even Twitter, even imagined.

Image Source: 20px.com

 

Read More

Google and Twitter Team Up and Change Search

Full post available on 3BL Media

First there was Bennifer. Then Kimye. Now, there’s Gwitter. Or should we call it Twoogle?

It’s finally happening. Social media and search engines have finally joined forces. Internet marketers have been talking about this for years. Sure, Bing and Facebook have been in cahoots for a while now but Bing gets a bad wrap as a never-used search engine. (Surprisingly 20-percent of the search market share is now attributed to Bing – a slow but steady gain.) Whether this pressure from a decrease in market share inspired Google to explore social media inclusion to its results, or not, this new relationship between Google and Twitter has already changed how we search AND how we see tweets. And for similar reasons, Twitter has most likely felt a similar pressure from Facebook’s continues growth.

681a7d3e635a5eba1dd6354d71143fdb

 

Image Source: Good ‘Ole College Humor

 

Read More