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Take Your Email Marketing to the Next Level
Do you know how well your email marketing program is performing? You probably already know that email marketing is an integral part of your overall marketing strategy, and that all of your email subscribers are valuable assets to your business. You want to be able to deliver relevant, quality, timely emails to those subscribers to stay top of mind and to keep them engaged with your business – but – it’s easy to let it fall by the wayside. It doesn’t matter if your email program has been on autopilot, or if you’re looking to make it more efficient, or even if you’re just getting started, conducting an email marketing audit regularly will help you keep your email strategy on track as technology and user habits are continually evolving.
Creating an Email Marketing Audit Checklist
Not sure how – or where – to begin? We’ve selected eight items as part of our email marketing audit checklist. Before you start the audit, spend some time analyzing what your email program looks like now; what’s working and what isn’t. The time you spend on each checklist item below will be determined by what you already have in place and what your email marketing objectives are.