5 Reasons Why Your Brand Should Be Creating Facebook LIVE Video Content

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Facebook LIVE video is hard to ignore. This interactive, broadcast-style video format, also called live-streaming, has exploded in popularity recently, and it’s not hard to see why. It’s incredibly easy to “go live” from anywhere as it doesn’t require fancy equipment aside from a mobile device or laptop. Facebook LIVE videos also invite the audience to participate, making them extremely valuable for businesses or organizations looking to connect with their audiences on a more personal level.

Facebook Live

Here at Ethos, we’re big fans of Facebook LIVE and use it for many of our clients. From conversations around affording college, to skincare treatments, and even public health, we’ve helped clients embrace this medium to communicate and engage with their online audiences. While some clients were hesitant at first – primarily due to the un-edited, un-scripted, anything-could-happen nature of the platform – the majority have come around and learned to embrace live video and the engagement it brings.

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