How Digital Marketing Supports Event Marketing in Higher Education

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Do you think that you can be doing more with your event marketing efforts when it comes to undergraduate recruitment? You’re not alone. Often, those events can stand alone and produce the desired results for both recruiters and students. In other cases, event marketing, coupled with digital marketing, should be considered to maximize the results of your recruitment efforts.

Higher Ed

Getting the most out of recruitment efforts and budget is important, especially if resources are tight. Taking a holistic approach begins by stepping back and taking an in-depth look at the entire undergraduate recruitment process. This includes taking a hard look at all of your online and on campus marketing tactics. Digital marketing can be far more effective when it is integrated with your other brand and recruitment marketing tactics. And using paid digital to complement your open house, college fair, and other events is a cost-effective way to boost attendance, grow your applicant pool, and achieve your enrollment goals.

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