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Managing social media in the healthcare industry can feel like swimming with sharks in treacherous waters. Why? Compliance with HIPAA, the Health Insurance Portability and Accountability Act, is complicated and intense, especially when it comes to social media since interpretation can often land you in muddy waters. No wonder only 26% of hospitals and 36% of physician practices in the U.S. are active on social media.
But the knee-jerk reaction to skip out on social media completely comes at a cost for healthcare organizations. For example, 80% of patients that are active on social media are using it to research doctors and hospitals while reading up on medical news and information, making social media a prime opportunity to get your organization and providers in front of potential patients.